This February, gaming professionals worldwide will convene in Berlin for the White Nights Conference to discuss the rapidly changing games industry. If you’re going to the show and would like to meet with us, drop us a line. The first coffee/beer (delete as appropriate) is on us!
Organised by Nevosoft, the St. Petersburg based casual game developer and publisher, White Nights events take place three times a year; February in Berlin, June in St. Petersburg, and October in Moscow.
The 4,000 delegates expected to attend the summit can look forward to a first-class program comprising of talks from an array of speakers across the games industry - mobile, PC, console, web, AR and VR.
Among the many renowned industry representatives descending upon Berlin on 12 and 13 February, Priori Data’s Director of Strategic Partnerships, Ben Nolan, will deliver an address shedding insight on the importance of using metrics to gauge market opportunities and inform product decision making. In his session, Ben will cover research into market sizing (in terms of player demand, as well as the willingness to pay), competition, user acquisition, user retention and loyalty. Catch Ben at 17:00 in the Green Hall on 12 February 2019.
As well as Ben, here are some other highlights of the conference we think you should check out:
12 February 2019, 11:30am - 12:30pm, Blue Hall
LabCave: App Store Optimization (ASO) & Mobile Traffic Monetization
Enric Pedró, who serves as Chief Marketing Officer at LabCave, will cover insights on how ASO can help your title to get noticed and boost your revenue.
12 February 2019, 14:30 - 15:00, Green Hall
TabTale: 10 A/B Testing Lessons We Learned This Past Year
Yaron Avissar, Chief Revenue Officer of TabTale, will provide real examples about A/B tests and how they can help developers improve app performance.
12 February 2019, 14:30 - 15:00, Purple Hall
AppLovin: The Evolution of Hyper Casual: How to Be Successful in 2019
Carl Livie, Managing Director at AppLovin together with Vincent Hart de Keating, Managing Director at Homa Games, will discuss the future of hyper-casual and what game developers should focus on in 2019 as the genre continues to gain momentum. They'll give a foretaste of the biggest obstacles developers will face, how to overcome them, and how publishers and developers will need to evolve to succeed in the growing hyper-casual landscape.
12 February 2019, 16:00 - 16:30, Purple Hall
King: Japanese Live Ops
Following intensive experience working in the East Asian market, King’s Studio Game Design Director, Fawzi Mesmar, will take the stage to go through some of the main characteristics of the formation of the Japanese live ops team. He will define live ops, how they are managed and how Japanese games distribute content and engage with their communities.
12 February 2019, 17:30 - 18:00, Purple Hall
Boombit: The Real Work Begins After Featuring Ends
Miikka Luotio, Head of 3rd Party Publishing at BoomBit, will provide an in-depth explanation on how BoomBit scaled with help from SuperScale and improved "Tanks a Lot" after its successful global launch.
We hope you enjoy White Nights, and remember, get in touch to meet up.