That’s a good question and usage metrics can be quite confusing sometimes. The answer is: No it’s not, but it’s also a common indicator called Stickiness. Used alongside with the Retention Rate (also commonly called Retention), it can be a very powerful KPI to assess your product-market fit. Before defining what Stickiness is and how to use it, let’s agree on the definition of Retention Rate, DAU and MAU:

Question: What are the top failed startups of 2016?

A lot of people have already given you lists of companies that closed last year.

Question: "What are publicly traded companies that develop apps and benefit from the success of Apple's App Store?"

Hi, I’m Patrick, founder of Priori Data an app store intelligence provider. I interpret this question more as an app market research question and less as an ASO question.