Exploring Mobile Personalisation - are Apple missing a trick?

[fa icon="calendar'] Apr 11, 2019 / by Richard Rose posted in iOS, Google Play, App Store, Personalisation, Android

‘Personalisation’ has become something of a buzzword for businesses across all kinds of industries. With growing importance being placed on customising the user experience, we wanted to see how this trend has transposed into the mobile world.

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The *Updated* Complete Guide to App Store Categories

[fa icon="calendar'] Apr 3, 2019 / by Richard Rose posted in ASO, Google Play, App Store

In August 2017, we provided a complete guide to app store categories - almost 2 years later we are back with an updated version, accounting for any app store changes and new lessons we have learnt.

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