As we had the honour to be invited to speak at the 6th edition of the AppDays conference in Paris, it was a good opportunity for Priori to get a better sense of what’s going on in the vibrant French mobile scene.

Obviously, the Cocorico corner of Priori has thus been mandated to fly from Berlin and spread their “Frenglish” all over the Dock of Paris - Fun fact: this very same venue where Travis Kalanick und Garrett Camp came up with the idea of Uber.

In the course of a whirlwind couple of days last week, I hung out with ad tech guys, tracking and attribution players, gaming companies, and big app publishers.

Here's what I learned.

Away from the keynote, the App Store was removed from iTunes. What else went under the radar?

If you have a great new app, $100k in mobile user acquisition budget and 12 months to generate $500k of revenue - how do you plan your strategy?

At Target Summit Berlin 2017, I held a workshop on how to plan an app expansion strategy based on mobile app market data. Let's walk through it.

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so.