If you have a great new app, $100k in mobile user acquisition budget and 12 months to generate $500k of revenue - how do you plan your strategy?

At Target Summit Berlin 2017, I held a workshop on how to plan an app expansion strategy based on mobile app market data. Let's walk through it.

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

Last week, I attended RovioCon in Helsinki. It was super inspiring to attend a conference with no ‘paid for’ agenda and only top notch speakers.