What the Mobile App Market Talked About at Dmexco 2017

[fa icon="calendar'] Sep 20, 2017 / by Ben Nolan posted in Events

In the course of a whirlwind couple of days last week, I hung out with ad tech guys, tracking and attribution players, gaming companies, and big app publishers.

Here's what I learned.

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3 Things Mobile App Developers Can Learn From The Apple Event

[fa icon="calendar'] Sep 13, 2017 / by Rowan Emslie posted in Market Reports, Events

Away from the keynote, the App Store was removed from iTunes. What else went under the radar?

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How To Use App Market Data To Fuel Mobile Growth

[fa icon="calendar'] Jul 25, 2017 / by Patrick Kane posted in Case Studies, Events

If you have a great new app, $100k in mobile user acquisition budget and 12 months to generate $500k of revenue - how do you plan your strategy?

At Target Summit Berlin 2017, I held a workshop on how to plan an app expansion strategy based on mobile app market data. Let's walk through it.

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The Apple WWDC Announcements that Matter for Mobile App Marketing

[fa icon="calendar'] Jun 6, 2017 / by Rowan Emslie posted in Interviews, Events

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

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Four Things We Learned From RovioCon

[fa icon="calendar'] Apr 25, 2017 / by Anders Lykke posted in Events

Last week, I attended RovioCon in Helsinki. It was super inspiring to attend a conference with no ‘paid for’ agenda and only top notch speakers.

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