Mobile Is Eating Travel [Infographic]

[fa icon="calendar'] Sep 7, 2017 / by Simon Singharaj posted in Articles

Ever wondered how the travel industry is being reshaped by mobile?

Read More [fa icon="long-arrow-right"]

Top Tips for your App Store Optimization Localization Campaigns

[fa icon="calendar'] Sep 5, 2017 / by Guest posted in Articles

Did you know that the top 5 countries averaging the most time spent on Android apps are all located outside of North America and Europe? Or that for the last couple of years, emerging app markets such as Brazil, Russia, India or Mexico have shown higher growth rates than developed ones?

Read More [fa icon="long-arrow-right"]

How to Run an Influencer Marketing Campaign

[fa icon="calendar'] Aug 21, 2017 / by Guest posted in Articles

Look beyond the data – YouTubers are human beings.

Read More [fa icon="long-arrow-right"]

The Complete Guide To App Store Categories

[fa icon="calendar'] Aug 1, 2017 / by Rowan Emslie posted in Articles

We get a lot of questions about app store categories. And there are a lot of things to cover.

First, let's get the the basics out the way.

When apps are submitted to the stores, they need to be placed in a category. That's where users will find it.

Read More [fa icon="long-arrow-right"]

How To Increase Mobile App Retention Rates Like A Pro

[fa icon="calendar'] Jul 27, 2017 / by Guest posted in Articles

Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.

Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.

Read More [fa icon="long-arrow-right"]