How to Run an Influencer Marketing Campaign

[fa icon="calendar'] Aug 21, 2017 / by Guest posted in Articles

Look beyond the data – YouTubers are human beings.

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The Complete Guide To App Store Categories

[fa icon="calendar'] Aug 1, 2017 / by Rowan Emslie posted in Articles

We get a lot of questions about app store categories. And there are a lot of things to cover.

First, let's get the the basics out the way.

When apps are submitted to the stores, they need to be placed in a category. That's where users will find it.

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How To Increase Mobile App Retention Rates Like A Pro

[fa icon="calendar'] Jul 27, 2017 / by Guest posted in Articles

Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.

Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.

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Using Apple Search Ads To Choose High-Volume, High-Value Keywords

[fa icon="calendar'] Jul 19, 2017 / by Guest posted in Articles

When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.

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How Do ASO Tools Actually Work?

[fa icon="calendar'] Jul 13, 2017 / by Patrik Winkler posted in Articles

You've probably read a lot about how important App Store Optimization is for your app marketing efforts.

You might even have read posts about ASO strategy on this blog.

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