Using Apple Search Ads To Choose High-Volume, High-Value Keywords

[fa icon="calendar'] Jul 19, 2017 / by Guest posted in Articles

When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.

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How Do ASO Tools Actually Work?

[fa icon="calendar'] Jul 13, 2017 / by Patrik Winkler posted in Articles

You've probably read a lot about how important App Store Optimization is for your app marketing efforts.

You might even have read posts about ASO strategy on this blog.

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Growing Up In Public

[fa icon="calendar'] Jun 28, 2017 / by Rowan Emslie posted in Articles

On July 1st 2016 we launched Priori Data 2.0. After a couple of years of working with a tiny team and establishing our product, this was our true commercial launch.

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The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

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The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

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