Three Months On: Lifting the Lid on Tumblr's Adult Content Ban

[fa icon="calendar'] Mar 25, 2019 / by Iva Lila posted in Articles, Tracking, Social Media, Performance

It has now been three months since blogging network Tumblr scrubbed its platform of adult content. Here at Priori Data, we’ve been keeping our eyes on the app’s performance before and after the enforcement of ‘Safe Mode’.

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2019: The Year Of The Celebrity ‘App-ocalypse’?

[fa icon="calendar'] Feb 4, 2019 / by Iva Lila posted in Articles

With multimedia being the key to success these days, celebrities are closely connected with tech development. Long gone are the days of regular TV and radio appearances being enough for stars to stay popular. Now, they need to fully adopt all aspects of digital.

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Growing Pains: Focusing Past The Install

[fa icon="calendar'] Apr 23, 2018 / by Ben Nolan posted in Articles, Events

Well, it took a while, but the Priori Data event train is rolling again! Last Thursday night we met up with about 50 people from Berlin's amazing mobile community to talk post-install tactics with an all-star speaker list from some of the city's top mobile companies. It was great to catch up with everyone, and a really nice surprise to see some of the people from our very first Conquer The App Store meetup 3 years ago. We were hosted AppsFlyer in their amazing WeWork office, so a big shout out goes to Ben Jeger and the team for their support!

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App Store Pre-Orders: New Marketing Opportunity for app publishers?

[fa icon="calendar'] Dec 21, 2017 / by Simon Singharaj posted in Articles

Last week, Apple announced a new feature in the App Store: the ability for users to preorder apps and have them automatically download upon release. This offers app publishers an ability to gauge the potential demand around their application pre-launch, which is a very interesting possibility. It also inevitably brings new marketing opportunities and challenges, including for example an app page optimization strategy specifically dedicated to a pre-order campaign.

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Dear Indie Devs: App Store Optimization Tips Aren't Enough

[fa icon="calendar'] Oct 12, 2017 / by Guest posted in Articles

The app market is noisy, crowded and unforgiving. How can an Indie app with a small budget stand out?

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