Well, it took a while, but the Priori Data event train is rolling again! Last Thursday night we met up with about 50 people from Berlin's amazing mobile community to talk post-install tactics with an all-star speaker list from some of the city's top mobile companies. It was great to catch up with everyone, and a really nice surprise to see some of the people from our very first Conquer The App Store meetup 3 years ago. We were hosted AppsFlyer in their amazing WeWork office, so a big shout out goes to Ben Jeger and the team for their support!
Last week, Apple announced a new feature in the App Store: the ability for users to preorder apps and have them automatically download upon release. This offers app publishers an ability to gauge the potential demand around their application pre-launch, which is a very interesting possibility. It also inevitably brings new marketing opportunities and challenges, including for example an app page optimization strategy specifically dedicated to a pre-order campaign.
The app market is noisy, crowded and unforgiving. How can an Indie app with a small budget stand out?
Ever wondered how the travel industry is being reshaped by mobile?
Did you know that the top 5 countries averaging the most time spent on Android apps are all located outside of North America and Europe? Or that for the last couple of years, emerging app markets such as Brazil, Russia, India or Mexico have shown higher growth rates than developed ones?