Preparing Your User Acquisition Strategy with Download and Revenue Data

[fa icon="calendar"] Aug 11, 2017 1:00:00 PM / by Rowan Emslie

App Intelligence is the best way to have a full picture of more than 4 million apps in more than 60 countries on both Google Play and the App Store. App Intelligence provides you with ranking, download and revenue data so you can run a comprehensive analysis of any app in the world.

It allows App Marketers to optimize their User Acquisition strategy, Executives to keep an eye on their competition and Ad Network to confirm a potential new partnership.


This is the the first video in a series about the App Intelligence tool. See the 2nd video here.


Follow along with the script below

How to run a deep app performance analysis with downloads and revenue data

In this first video, we will run a deep performance analysis of Soundcloud whose main struggle is to monetize his million-users app mainly through in-app subscriptions.

In order to start, you have to unlock the app by clicking here.

Remember, you have a limited number of unlocks depending on the plan you’re in. You can easily check how many of them you have left here and manage them by clicking on it.

While unlocking it, you can also directly save it in a new or existing Watchlist. Let’s create a new one called “Music Streaming Apps”. Press Enter to add the app to it. You can also add as many apps in your watchlist as you want later on.

If you own this app, you can unlock it for free by connecting your app store account. In addition to that, you will get 12 months of Premium account for free, worth $2,400. If you're interested, click the button below.

Save $2,400 today

Read more >> The Data Partner Program FAQ

 

 

Press “Unlock” to finish. As you can see, an app page is divided in 3 sections:

  1. The first one shows you quick stats of the previous month performance globally and for top 5 countries. It’s a fast and easy way to check the health of an app. In this example, we can see that Soundcloud has been focusing on monetization more than on acquisition in the last month as it generated a +18% growth in revenue while decreasing in downloads by -4%. Its focus is mainly on English speaking countries who generates about 94% of its total revenue.
  2. In the second section, we can analyse historical trends. For instance, we can compare global downloads and revenue since January 2017 on all devices (iPhone + iPad). You can split by day, week or month and choose a preferred format. Let’s aggregate by month and show them as columns. As expected, June was a very good month in terms of in-app revenue. In fact, if we look back since we started tracking the app, we can see June 2017 is actually their best month ever since they started in-app subscription in April 2016.
  3. With the last section, you can see the totals in a table. Let’s focus only on revenue for the top English-speaking countries: USA, UK, Canada and Australia.

We can also get deeper in the analysis by having a look to long-tail countries generating the remaining 6% of the revenue. For that, let’s go to country split to have an overview of all countries where the app is available. Let’s have a look to dl & rev in the last 30 days. We can see here that France and Germany are showing a healthy growth in revenue while sustaining a steady performance in downloads.

And that’s it! In this video we’ve seen an example on how to analyse an app performance through different features of App Intelligence. In the next video, we will see how to run a holistic competitive analysis by monitor performances from several apps at a time.

READ MORE: How to use app market data to fuel mobile growth

Topics: Guides & Tutorials

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