Usage Models Update, 16th Feb 2018

[fa icon="calendar'] Jan 31, 2018 / by Michelle Tran posted in Release Notes

Date live in Priori Data: February 16th, 2018

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Is DAU divided by MAU equal to Retention?

[fa icon="calendar'] Jan 3, 2018 / by Patrick Kane posted in Quora Answers

That’s a good question and usage metrics can be quite confusing sometimes. The answer is: No it’s not, but it’s also a common indicator called Stickiness. Used alongside with the Retention Rate (also commonly called Retention), it can be a very powerful KPI to assess your product-market fit. Before defining what Stickiness is and how to use it, let’s agree on the definition of Retention Rate, DAU and MAU:

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2018 Predictions for the Mobile Economy

[fa icon="calendar'] Dec 21, 2017 / by Ben Nolan posted in Market Reports

Everyone seems to be dropping their 2018 predictions. Even though we haven’t got our crypto-ai-ml-blockchain predictive algorithm quite dialed in yet, we do sit on a lot of valuable data and work with a lot of smart people, which means sometimes we know things. Here are our picks at Priori Data for the trends of 2018.

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App Store Pre-Orders: New Marketing Opportunity for app publishers?

[fa icon="calendar'] Dec 21, 2017 / by Simon Singharaj posted in Articles

Last week, Apple announced a new feature in the App Store: the ability for users to preorder apps and have them automatically download upon release. This offers app publishers an ability to gauge the potential demand around their application pre-launch, which is a very interesting possibility. It also inevitably brings new marketing opportunities and challenges, including for example an app page optimization strategy specifically dedicated to a pre-order campaign.

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Increase Mobile Retention 101: what is it and why it’s important

[fa icon="calendar'] Dec 19, 2017 / by Simon Singharaj posted in Guides & Tutorials

Written by Gabor PappGrowth Marketer @ Shapr3d

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