Finding New App Store Optimization Keywords

August, 14 2017

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Rowan Emslie
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Rowan Emslie

In the first tutorial, we saw how to create a keyword list via Keyword Ranking. In this tutorial, we will use the section “Keyword Explorer” where we’ll be able to assess the potential for any keyword and get new suggestions, thus identifying new opportunities.

This is the second in a series of three Keyword Intelligence tutorials. 
1st video here. 3rd video here.

Follow along with the script below

Read more >> The Priori Data ASO Book

How to find new ASO keyword ideas

Remember - we are using the example of Soundcloud for these tutorials.

We have a list of keywords. But, somehow, we don’t have any keyword with a low competition score and mid-to-high Search popularity score (and those are the ones you really want).

So let’s explore new ideas in “Keyword Explorer”.

Let’s first try with a keyword of a competitor, like “mixcloud”. We can see it has an average Popularity score of 44 and a relatively low competitive score of 56. It has only four apps ranking for it, including one which has been deleted from the app store. It might be worth giving it a shot, especially as Soundcloud’s users are now often looking for Dj Sets and mixtapes. So let’s add it to our list for Soundcloud.

You can also explore suggestions based on other keywords those apps are ranking for. For example, “free music”. As you might have guessed, it has a fairly high Popularity Score AND Competitive Score. We can see Soundcloud is actually ranked 10th for it. It might be interesting to add it to our list and see the trends in the last 30 days in order to assess whether there’s any potential.

One last hint you should be aware of. When you head over the KW Ranking page for your competitors, you’ll see the keywords your competitors is ranking for, which might give you some good ideas for your own app.

Let’s have a look to some keywords Pandora is ranking for. For example, we can add “pandora free” to our list.

You now know how to use Keyword Explorer in order to find new ideas to add to your keyword list. In the next tutorial, we will learn how to monitor your performance against your competitor and therefore see your progress over time.

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