Date live in Priori Data: November 2nd, 2016
Model(s) updated: In-app purchase revenue
Platform(s) affected: Google Play
This is a follow-up to the estimation model update on October 30th. We refit revenue model parameters for all Google Play categories, this time affecting our revenue estimates for the same new categories mentioned in the previous update. Additionally, in most categories for Google Play revenue, the refitting resulted in upward adjustment; this change affects all historical time periods, and better reflects long-term market growth.