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Estimation model update, 11/17/2016

November, 17 2016

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Michelle Tran
Written By
Michelle Tran

Date live in Priori Data: November 17th, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: iOS, Google Play

 

Release notes:

  • As a follow-up to our update from earlier in the week that revised estimates upwards for very top tier apps in the largest Asian markets, we have extended this model to the largest Western markets as well. The growth in the estimated size of these markets is detailed in the tables below.

Google Play growth in Western markets, October 2016:

iOS growth in Western markets, October 2016:

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