Date live in Priori Data: November 14th, 2016
Model(s) updated: In-app purchase revenue
Platform(s) affected: iOS, Google Play
- Thanks to new partner data, re-fitted models and improved estimates for the following categories in many countries:
- Google Play improved categories: Business, Comics, Entertainment, Finance, Game (Adventure), Game (Board), Game (Card), Game (Music), Game (Strategy), Game (Trivia), Lifestyle, Medical, News & Magazines, Personalization, Social, Weather.
- iOS improved categories: Books, Business, Education, Finance, Food & Drink, Games/Casino, Games/Dice, Games/Educational, Games/Music, Games/Racing, Games/Role Playing, Lifestyle, Medical, Music, News, Newsstand, Photography, Productivity, Reference, Shopping, Sports, Travel, Weather.
- Revised estimates upwards for very top tier apps in the largest Asian markets. As a result, the estimated size of these markets has grown, as summarized in the tables below.
- Revised estimate for Pokemon Go upward by a factor of approximately 2, in light of new market information.
Google Play growth in Asian markets, October 2016:
iOS growth in Asian markets, October 2016: