Last week, Apple announced a new feature in the App Store: the ability for users to preorder apps and have them automatically download upon release. This offers app publishers an ability to gauge the potential demand around their application pre-launch, which is a very interesting possibility. It also inevitably brings new marketing opportunities and challenges, including for example an app page optimization strategy specifically dedicated to a pre-order campaign.
There are millions of apps in the mobile market, and getting noticed is hard, especially if you are just starting out, or are part of an industry vertical dominated by established brands. Priori occupies a unique place in the mobile economy as a trusted provider of performance data on all kinds of apps and games, which gives us great insights into new and up-and-coming app and game brands. With the featured partner program we want to do our part in helping some of these great companies get discovered.
As we had the honour to be invited to speak at the 6th edition of the AppDays conference in Paris, it was a good opportunity for Priori to get a better sense of what’s going on in the vibrant French mobile scene.
Obviously, the Cocorico corner of Priori has thus been mandated to fly from Berlin and spread their “Frenglish” all over the Dock of Paris - Fun fact: this very same venue where Travis Kalanick und Garrett Camp came up with the idea of Uber.