Ever wondered how the travel industry is being reshaped by mobile?

We've spent the last few weeks collaborating with our pals at MIDiA Research on their latest report - The State of Freemium Games, Q1 2017.

In a previous post, we saw the terrible truth about app success rates and how tough it is to stand out in the app stores. More specifically, we saw how only a few new apps succeed in reaching a comfortable position in the ruthless top charts every week. 

As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results.

But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”