That’s a good question and usage metrics can be quite confusing sometimes. The answer is: No it’s not, but it’s also a common indicator called Stickiness. Used alongside with the Retention Rate (also commonly called Retention), it can be a very powerful KPI to assess your product-market fit. Before defining what Stickiness is and how to use it, let’s agree on the definition of Retention Rate, DAU and MAU:
Over $800 million was raised via ICOs in Q2 2017. Coinbase is the number one ranking app in the App Store. The price of Bitcoin has skyrocketed from $781 to $17,775 in less than a year. The blockchain based economy, whether cryptocurrencies, utility tokens, or tokenized securities, has had a massive year.
Today, we’re releasing two new key functionalities within the Priori platform that enable you to:
I decided to write this post because a customer reached out to us, annoyed.
If you have a great new app, $100k in mobile user acquisition budget and 12 months to generate $500k of revenue - how do you plan your strategy?
At Target Summit Berlin 2017, I held a workshop on how to plan an app expansion strategy based on mobile app market data. Let's walk through it.