In the context of an app store listing (or search results for iOS 11), video is the best thing next to trying your app. It might actually be even better, since you control the experience and can both educate users and show them what’s unique about your product.
By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.
For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.
As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.
App developers swim in a sea of metrics.
In our data driven world there is no shortage of analytics and attribution packages that allow us to drill down into the detail to an incredibly granular level of detail. But how should developers make sense of these, especially when it comes to the decision to invest in paid marketing?
Getting your app featured by Apple is one of the best ways to drive traffic and potentially converting into hundreds of thousands of downloads.