Did you know that the top 5 countries averaging the most time spent on Android apps are all located outside of North America and Europe? Or that for the last couple of years, emerging app markets such as Brazil, Russia, India or Mexico have shown higher growth rates than developed ones?
Look beyond the data – YouTubers are human beings.
Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.
Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.
When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.
In the context of an app store listing (or search results for iOS 11), video is the best thing next to trying your app. It might actually be even better, since you control the experience and can both educate users and show them what’s unique about your product.