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Recent Posts

Dear Indie Devs: App Store Optimization Tips Aren't Enough

[fa icon="calendar'] Oct 12, 2017 / by Guest posted in Articles

The app market is noisy, crowded and unforgiving. How can an Indie app with a small budget stand out?

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Top Tips for your App Store Optimization Localization Campaigns

[fa icon="calendar'] Sep 5, 2017 / by Guest posted in Articles

Did you know that the top 5 countries averaging the most time spent on Android apps are all located outside of North America and Europe? Or that for the last couple of years, emerging app markets such as Brazil, Russia, India or Mexico have shown higher growth rates than developed ones?

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How to Run an Influencer Marketing Campaign

[fa icon="calendar'] Aug 21, 2017 / by Guest posted in Articles

Look beyond the data – YouTubers are human beings.

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How To Increase Mobile App Retention Rates Like A Pro

[fa icon="calendar'] Jul 27, 2017 / by Guest posted in Articles

Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.

Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.

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Using Apple Search Ads To Choose High-Volume, High-Value Keywords

[fa icon="calendar'] Jul 19, 2017 / by Guest posted in Articles

When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.

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