First, some background: since May/June last year, posts from disgruntled developers have been surfacing, complaining of drops in traffic to store pages and downloads (1,2). There was a lot of confusion at the time, and several developers went to Google directly to get answers. Google’s response was:
Well, it took a while, but the Priori Data event train is rolling again! Last Thursday night we met up with about 50 people from Berlin's amazing mobile community to talk post-install tactics with an all-star speaker list from some of the city's top mobile companies. It was great to catch up with everyone, and a really nice surprise to see some of the people from our very first Conquer The App Store meetup 3 years ago. We were hosted AppsFlyer in their amazing WeWork office, so a big shout out goes to Ben Jeger and the team for their support!
Everyone seems to be dropping their 2018 predictions. Even though we haven’t got our crypto-ai-ml-blockchain predictive algorithm quite dialed in yet, we do sit on a lot of valuable data and work with a lot of smart people, which means sometimes we know things. Here are our picks at Priori Data for the trends of 2018.
Late November is a great time of year in Berlin. It rains, it snows, you don’t see the sun more than once a week… you know the drill. So I’ve always wondered how Matt, James, Andrew and Lauren manage to fly out here and put together a top-notch mobile event. Not to mention it’s at the same time as mobile/startup favourite Slush in Helsinki… It’s definitely an impressive feat.
Our CEO Patrick presenting at the App Promotion Summit Berlin
In the course of a whirlwind couple of days last week, I hung out with ad tech guys, tracking and attribution players, gaming companies, and big app publishers.
Here's what I learned.