App Store Pre-Orders: New Marketing Opportunity for app publishers?

[fa icon="calendar"] Dec 21, 2017 9:54:41 AM / by Simon Singharaj

Last week, Apple announced a new feature in the App Store: the ability for users to preorder apps and have them automatically download upon release. This offers app publishers an ability to gauge the potential demand around their application pre-launch, which is a very interesting possibility. It also inevitably brings new marketing opportunities and challenges, including for example an app page optimization strategy specifically dedicated to a pre-order campaign.


We asked Sylvain Gauchet, co-founder of Apptamin and expert in video Marketing for mobile apps:

Those are real pre-downloads just waiting for your app to be live, so any buzz you manage to create can result in actual users. (1).png

“This is a really interesting new feature for app developers. It helps them make their pre-launch efforts even more valuable than before: you are not just limited to newsletter signups on a landing page anymore. Now you can actually get people pre-order the app. Those are real pre-downloads just waiting for your app to be live, so any buzz you manage to create can result in actual users.

Of course, at Apptamin we're pretty excited about this because really, what's a better way to get people excited about your app than a video? If they like what you show to them (this is also true for the rest of the App Store listing of course), it's less effort for them to pre-order than to remember to check the listing again later and it thus would certainly increase your conversion rate.”

 

We listed all apps that are already available for pre-orders (see below). So far we’ve counted 42 different apps in 19 countries, most of them being mobile games and most concentrated in Canada, the USA and Japan.

It will be interesting to see the trends and adoption of this new feature in the coming weeks, and if it has an impact on downloads compared to apps that are not pre-launching. We will keep an eye on it for you. So stay tuned!

App

Publisher

Category

Release Date

[グリパチ]CR戦国乙女~花~

CommSeed Corporation

Games

12/20/2017

Group Directory

Nikolas Hasler

Utilities

12/20/2017

Words Apart - Word Game

P. UNG

Games

12/21/2017

Sonic Runners Adventure

Gameloft

Games

12/21/2017

モダンコンバット Versus

KAYAC Inc.

Games

12/21/2017

КРИВЛЯКА

Lucky Kat Studios

Games

12/21/2017

変顔

Lucky Kat Studios

Games

12/21/2017

Wacky Face

Lucky Kat Studios

Games

12/21/2017

Caras Absurdas

Lucky Kat Studios

Games

12/21/2017

Irre Fratze

Lucky Kat Studios

Games

12/21/2017

Careta Maluca

Lucky Kat Studios

Games

12/21/2017

My Town : Shopping Mall

My Town Games LTD

Games

12/21/2017

Bridge Constructor Portal

Headup Games GmbH & Co KG

Games

12/21/2017

Stay Wild Sticker Pack

Visit Jackson Hole

Stickers

12/21/2017

Nature Vision Journey

Oceanhouse Media

Lifestyle

12/21/2017

TaskBox: To-Do List, Shuffled

Eric Lee

Productivity

12/21/2017

スナイパー 釘付け シュート ヒット

Adnan Rehman

Games

12/22/2017

Sniper Nailed Shoot Hit

Adnan Rehman

Games

12/22/2017

Prickskytt Nailed Skjuta Träff

Adnan Rehman

Games

12/22/2017

Atirador de elite Pregado Atir

Adnan Rehman

Games

12/22/2017

Francotirador Clavado Disparar

Adnan Rehman

Games

12/22/2017

scherpschutter Genageld Schiet

Adnan Rehman

Games

12/22/2017

Cecchino inchiodato Sparare Co

Adnan Rehman

Games

12/22/2017

снайпер пригвожденный стрелять

Adnan Rehman

Games

12/22/2017

Scharfschütze Genagelt Schieße

Adnan Rehman

Games

12/22/2017

Tireur d'élite Cloué Tirer Fra

Adnan Rehman

Games

12/22/2017

Metric: Pegasus Sector

Candlelight Labs

Games

12/22/2017

Orbu

Dream Reality Interactive

Games

12/22/2017

Soupe

Khang Vu

Music

12/22/2017

Hype Beasts

Sean Brittain

Stickers

12/22/2017

Оттенки из Борьба

Mindsol Studio

Games

12/23/2017

Shades Av Bekämpa

Mindsol Studio

Games

12/23/2017

Tons Do Luta

Mindsol Studio

Games

12/23/2017

Nuances De Bats toi

Mindsol Studio

Games

12/23/2017

occhiali da sole Di Combattime

Mindsol Studio

Games

12/23/2017

Schattierungen Von Kampf

Mindsol Studio

Games

12/23/2017

Shades Of Fight

Mindsol Studio

Games

12/23/2017

Shades Van Strijd

Mindsol Studio

Games

12/23/2017

Sombras De Lucha

Mindsol Studio

Games

12/23/2017

シェード の 戦い

Mindsol Studio

Games

12/23/2017

RaveStreet

hautecouture Inc.

Games

12/23/2017

Call of Mini™ Beyond Infinity

Triniti Interactive Limited

Games

12/23/2017

Weerzien

Touchinski

Weather

12/23/2017

みつまたキッズ for iMessege

ushijima hirokazu

Entertainment

12/25/2017

爱贝睿

爱贝睿(北京)科技有限公司

Education

12/26/2017

Dragon Fist - Kung Fu Showdown

Ruben Mondejar

Games

12/29/2017

Ai Search 2

YuanJing Co.,Ltd.

Productivity

12/30/2017

Wotja 2018 : Generative Music

Intermorphic Ltd.

Music

1/2/2018

Fishing Expert

Strat-Tech, Inc.

Sports

1/2/2018

Antihero - Digital Board Game

Versus Evil

Games

1/3/2018

Spin Blast

Entity3 Limited

Games

1/4/2018

At the Beach with the Smiths - Lite Version

iMagine Machine Israel LTD

Education

1/5/2018

At the Beach with the Smiths - Full Version

iMagine Machine Israel LTD

Entertainment

1/5/2018

防衛ヒーロー物語

Animoca Brands

Games

1/10/2018

Mind Construct

Studio Rouleau Inc

Games

1/13/2018

BallRoll: Infinite Roller

Multiple Codes LLC

Games

1/16/2018

Silly Sailing

Jan Rigerl

Games

1/18/2018

Quote Codes

Pratik Luharuka

Games

1/19/2018

At the Zoo with the Smiths - Full Version

iMagine Machine Israel LTD

Education

1/19/2018

Thumper: Pocket Edition

Drool LLC

Games

1/25/2018

Skip and Save

Red Sprite Studios

Finance

1/25/2018

Тактические Монстры-Tactical M

Newland Canada Inc

Games

1/26/2018

Tactical Monsters Rumble Arena

Newland Canada Inc

Games

1/26/2018

タクティカルモンスターズ Tactical Monsters

Newland Canada Inc

Games

1/26/2018

EARTH WARS

ONE OR EIGHT, K.K.

Games

1/26/2018

8x10 Limited Edition Fine Art

Recently, Inc.

Photo & Video

2/2/2018

Cinema Time

Maximilian Litteral

Entertainment

3/2/2018

Topics: Articles

Simon Singharaj

Written by Simon Singharaj

Director of Marketing

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