Last week, Apple announced a new feature in the App Store: the ability for users to preorder apps and have them automatically download upon release. This offers app publishers an ability to gauge the potential demand around their application pre-launch, which is a very interesting possibility. It also inevitably brings new marketing opportunities and challenges, including for example an app page optimization strategy specifically dedicated to a pre-order campaign.
We asked Sylvain Gauchet, co-founder of Apptamin and expert in video Marketing for mobile apps:
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“This is a really interesting new feature for app developers. It helps them make their pre-launch efforts even more valuable than before: you are not just limited to newsletter signups on a landing page anymore. Now you can actually get people pre-order the app. Those are real pre-downloads just waiting for your app to be live, so any buzz you manage to create can result in actual users.
Of course, at Apptamin we're pretty excited about this because really, what's a better way to get people excited about your app than a video? If they like what you show to them (this is also true for the rest of the App Store listing of course), it's less effort for them to pre-order than to remember to check the listing again later and it thus would certainly increase your conversion rate.”
We listed all apps that are already available for pre-orders (see below). So far we’ve counted 42 different apps in 19 countries, most of them being mobile games and most concentrated in Canada, the USA and Japan.
It will be interesting to see the trends and adoption of this new feature in the coming weeks, and if it has an impact on downloads compared to apps that are not pre-launching. We will keep an eye on it for you. So stay tuned!
|
App |
Publisher |
Category |
Release Date |
|
CommSeed Corporation |
Games |
12/20/2017 |
|
|
Nikolas Hasler |
Utilities |
12/20/2017 |
|
|
P. UNG |
Games |
12/21/2017 |
|
|
Gameloft |
Games |
12/21/2017 |
|
|
KAYAC Inc. |
Games |
12/21/2017 |
|
|
Lucky Kat Studios |
Games |
12/21/2017 |
|
|
Lucky Kat Studios |
Games |
12/21/2017 |
|
|
Lucky Kat Studios |
Games |
12/21/2017 |
|
|
Lucky Kat Studios |
Games |
12/21/2017 |
|
|
Lucky Kat Studios |
Games |
12/21/2017 |
|
|
Lucky Kat Studios |
Games |
12/21/2017 |
|
|
My Town Games LTD |
Games |
12/21/2017 |
|
|
Headup Games GmbH & Co KG |
Games |
12/21/2017 |
|
|
Visit Jackson Hole |
Stickers |
12/21/2017 |
|
|
Oceanhouse Media |
Lifestyle |
12/21/2017 |
|
|
Eric Lee |
Productivity |
12/21/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Adnan Rehman |
Games |
12/22/2017 |
|
|
Candlelight Labs |
Games |
12/22/2017 |
|
|
Dream Reality Interactive |
Games |
12/22/2017 |
|
|
Khang Vu |
Music |
12/22/2017 |
|
|
Sean Brittain |
Stickers |
12/22/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
Mindsol Studio |
Games |
12/23/2017 |
|
|
hautecouture Inc. |
Games |
12/23/2017 |
|
|
Triniti Interactive Limited |
Games |
12/23/2017 |
|
|
Touchinski |
Weather |
12/23/2017 |
|
|
ushijima hirokazu |
Entertainment |
12/25/2017 |
|
|
爱贝睿(北京)科技有限公司 |
Education |
12/26/2017 |
|
|
Ruben Mondejar |
Games |
12/29/2017 |
|
|
YuanJing Co.,Ltd. |
Productivity |
12/30/2017 |
|
|
Intermorphic Ltd. |
Music |
1/2/2018 |
|
|
Strat-Tech, Inc. |
Sports |
1/2/2018 |
|
|
Versus Evil |
Games |
1/3/2018 |
|
|
Entity3 Limited |
Games |
1/4/2018 |
|
|
iMagine Machine Israel LTD |
Education |
1/5/2018 |
|
|
iMagine Machine Israel LTD |
Entertainment |
1/5/2018 |
|
|
Animoca Brands |
Games |
1/10/2018 |
|
|
Studio Rouleau Inc |
Games |
1/13/2018 |
|
|
Multiple Codes LLC |
Games |
1/16/2018 |
|
|
Jan Rigerl |
Games |
1/18/2018 |
|
|
Pratik Luharuka |
Games |
1/19/2018 |
|
|
iMagine Machine Israel LTD |
Education |
1/19/2018 |
|
|
Drool LLC |
Games |
1/25/2018 |
|
|
Red Sprite Studios |
Finance |
1/25/2018 |
|
|
Newland Canada Inc |
Games |
1/26/2018 |
|
|
Newland Canada Inc |
Games |
1/26/2018 |
|
|
Newland Canada Inc |
Games |
1/26/2018 |
|
|
ONE OR EIGHT, K.K. |
Games |
1/26/2018 |
|
|
Recently, Inc. |
Photo & Video |
2/2/2018 |
|
|
Maximilian Litteral |
Entertainment |
3/2/2018 |
