The Indian Mobile Gaming Company Taking Aim At The World

[fa icon="calendar'] Jul 5, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

Save $2,400 todayMention 'mobile gaming' to somebody and chances are they won't start talking about India.

They'll mention big western markets like the USA. Some of them might talk about the huge domestic scenes in Japan and China. People in the know will start and probably end the discussion with Finland - home of Rovio, Supercell, Seriously and many more.

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What does a Mobile Growth Team do, exactly?

[fa icon="calendar'] Jul 3, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

Thomas Petit is part of the Growth Team at 8fit, a Berlin based app that acts as your personal trainer. He is one of the most vocal mobile growth specialists out there and has spoken at Applause, various App Promotion Summit events and TargetSummit.

I chatted with him about what working in 'growth' means, digging into device level data and holding your own in the Health & Fitness category.

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The Apple WWDC Announcements that Matter for Mobile App Marketing

[fa icon="calendar'] Jun 6, 2017 / by Rowan Emslie posted in Interviews, Events

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

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Rovio's User Engagement Strategy Relies on Live Ops

[fa icon="calendar'] Apr 21, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

A few weeks back we published an article on why live-ops are such a core part of modern mobile games. In essence, live-ops are a way of keeping your game fresh way past the expected boom and bust cycle familiar to mobile games.

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