Lifetime Value: Using LTV to plan marketing campaigns

[fa icon="calendar'] Jun 1, 2017 / by Guest posted in Case Studies

App developers swim in a sea of metrics.

In our data driven world there is no shortage of analytics and attribution packages that allow us to drill down into the detail to an incredibly granular level of detail. But how should developers make sense of these, especially when it comes to the decision to invest in paid marketing?

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Investment Analysis with Priori Data

[fa icon="calendar'] Feb 22, 2017 / by Patrick Kane posted in Case Studies

In this blog post, we’ll walk you through how hedge funds and equity research departments use Priori Data App Intelligence to monitor and evaluate the performance of individual apps.

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Competitive Benchmarking in the App Economy

[fa icon="calendar'] Feb 22, 2017 / by Ben Nolan posted in Case Studies

One of the most popular functionalities in the Priori Data platform, used by companies of all sizes and industry verticals, is the Competitive Benchmarking of individual apps.

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Use Case: Data Driven Lead Generation for Ad Networks and Mobile Service Providers

[fa icon="calendar'] Dec 2, 2016 / by Ben Nolan posted in Case Studies

Time is of the essence when you’re working in sales, and that’s doubly true when you’re selling in the dynamic industry that is mobile advertising.

Apps and games can launch, peak, and be yesterday’s news in incredibly short spaces of time, so it’s important to be able to see how key players in the market are moving all the time, not just in terms of the top charts, but also on performance metrics like download and revenue growth, time since launch, and store featuring. Priori helps teams recognize these opportunities and conduct relevant, contextualized outreach which is highly engaging.

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Analytics for App Developers: A Seven Step Roadmap To Successfully Launching an App

[fa icon="calendar'] Nov 4, 2016 / by Patrick Kane posted in Case Studies

When you are thinking about launching an app, everything seems rather messy and impossible to fully comprehend. There are just too many questions and components to think about.

At least, the App Store fees are pretty straight-forward: Apple charges you $99/year and 30% for every earned penny through your app. For Android it is the same 30% cut, but only a $25 one-time setup fee.

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