Look beyond the data – YouTubers are human beings.
We get a lot of questions about app store categories. And there are a lot of things to cover.
First, let's get the the basics out the way.
When apps are submitted to the stores, they need to be placed in a category. That's where users will find it.
Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.
Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.
When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.