Making Push Notifications Work Harder

[fa icon="calendar'] May 2, 2017 / by Guest posted in Articles

Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”.

This should resonate with almost all of us in the app economy.

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Developers Who Use Live Ops Are Winning The Revenue Race

[fa icon="calendar'] Mar 31, 2017 / by Rowan Emslie posted in Articles

Have you heard this one before?

You spend months and months of hard work putting out a game. First you come up with a great idea. You build a working version and start testing it. Your friends tell you what they like about it, what they hate about it. You listen and make changes, improving and iterating every possible feature.You put out a beta and unearth a catastrophic bug. The office becomes your life. You forget what your friends look like.

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Why Snapchat Needs To Flip The Script

[fa icon="calendar'] Mar 22, 2017 / by Rowan Emslie posted in Articles

Snapchat and Instagram have been duking it out for years. One is the chosen platform for teenagers and digital native influencers, the other is the Big Fish of image sharing. One went public in an attempt to be the 'new Facebook', the other was bought for $1 billion by Facebook. When Snapchat generates extra revenue with innovative ad features, Instagram is snapping at their heels.

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The Data-Driven Approach Has Evolved From The Secret Sauce Of Innovators, To A Vital Organ For All Businesses

[fa icon="calendar'] Feb 24, 2017 / by Guest posted in Articles

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App Store Keyword Optimization: Often, High and Early

[fa icon="calendar'] Feb 17, 2017 / by Simon Singharaj posted in Articles

In a previous post, we saw the terrible truth about app success rates and how tough it is to stand out in the app stores. More specifically, we saw how only a few new apps succeed in reaching a comfortable position in the ruthless top charts every week. 

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