The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

Read More [fa icon="long-arrow-right"]

The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

Read More [fa icon="long-arrow-right"]

How to Get Featured by Apple and Bypass the App Store Rankings

[fa icon="calendar'] May 24, 2017 / by Guest posted in Articles

Getting your app featured by Apple is one of the best ways to drive traffic and potentially converting into hundreds of thousands of downloads.

Read More [fa icon="long-arrow-right"]

LTV: What is it and why is it important?

[fa icon="calendar'] May 15, 2017 / by Guest posted in Articles

One consistent challenge with freemium apps that marketing specialists will always mention is quantifying their Lifetime Value (LTV).

Focusing on lifetime value forces a marketing team to fully grasp this most important figure in unit economics and grant a comprehensive understanding of how an app is performing.

Read More [fa icon="long-arrow-right"]

Data On Mobile User Behavior Has Become a Crutch for Online Advertisers

[fa icon="calendar'] May 11, 2017 / by Rowan Emslie posted in Articles

Consultancies are making huge gains in the advertising space by trumpeting their data analytic expertise. But there is no reason agencies can’t utilize market data.

Read More [fa icon="long-arrow-right"]