With ad load reaching capacity, Facebook has to find new sources for revenue growth. Luckily, they already have one.
Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”.
This should resonate with almost all of us in the app economy.
Last week, I attended RovioCon in Helsinki. It was super inspiring to attend a conference with no ‘paid for’ agenda and only top notch speakers.
A few weeks back we published an article on why live-ops are such a core part of modern mobile games. In essence, live-ops are a way of keeping your game fresh way past the expected boom and bust cycle familiar to mobile games.
App store optimization is the biggest thing in the world of app marketing. It's a topic that generates dozens of conferences and many more articles. Every other tweet I see uses #ASO in some way or another. At this point, half our dev team probably dream about ASO. It's everywhere.