Reports of Facebook's Impending Demise Have Been Greatly Exaggerated

[fa icon="calendar'] May 4, 2017 / by Rowan Emslie posted in Market Reports

With ad load reaching capacity, Facebook has to find new sources for revenue growth. Luckily, they already have one.

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Making Push Notifications Work Harder

[fa icon="calendar'] May 2, 2017 / by Guest posted in Articles

Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”.

This should resonate with almost all of us in the app economy.

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Four Things We Learned From RovioCon

[fa icon="calendar'] Apr 25, 2017 / by Anders Lykke posted in Events

Last week, I attended RovioCon in Helsinki. It was super inspiring to attend a conference with no ‘paid for’ agenda and only top notch speakers.

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We Interviewed Rovio About Their Killer Live Ops Strategy

[fa icon="calendar'] Apr 21, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

A few weeks back we published an article on why live-ops are such a core part of modern mobile games. In essence, live-ops are a way of keeping your game fresh way past the expected boom and bust cycle familiar to mobile games.

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Three ASO Updates for April

[fa icon="calendar'] Apr 19, 2017 / by Rowan Emslie posted in Product Announcements

App store optimization is the biggest thing in the world of app marketing. It's a topic that generates dozens of conferences and many more articles. Every other tweet I see uses #ASO in some way or another. At this point, half our dev team probably dream about ASO. It's everywhere.

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