Lifetime Value: Using LTV to plan marketing campaigns

[fa icon="calendar'] Jun 1, 2017 / by Guest posted in Case Studies

App developers swim in a sea of metrics.

In our data driven world there is no shortage of analytics and attribution packages that allow us to drill down into the detail to an incredibly granular level of detail. But how should developers make sense of these, especially when it comes to the decision to invest in paid marketing?

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How to Feature on the Apple App Store

[fa icon="calendar'] May 24, 2017 / by Guest posted in Articles

Getting your app featured by Apple is one of the best ways to drive traffic and potentially converting into hundreds of thousands of downloads.

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The State of Freemium Games [Downloadable Report]

[fa icon="calendar'] May 16, 2017 / by Simon Singharaj posted in Market Reports

We've spent the last few weeks collaborating with our pals at MIDiA Research on their latest report - The State of Freemium Games, Q1 2017.

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Lifetime Value: What is it and why is it important?

[fa icon="calendar'] May 15, 2017 / by Guest posted in Articles

One consistent challenge with freemium apps that marketing specialists will always mention is quantifying their Lifetime Value (LTV).

Focusing on lifetime value forces a marketing team to fully grasp this most important figure in unit economics and grant a comprehensive understanding of how an app is performing.

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User Data Has Become a Crutch for Online Advertisers

[fa icon="calendar'] May 11, 2017 / by Rowan Emslie posted in Articles

Consultancies are making huge gains in the advertising space by trumpeting their data analytic expertise. But there is no reason agencies can’t utilize market data.

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