Going Beyond App Store Categories

[fa icon="calendar'] Aug 10, 2017 / by Rowan Emslie posted in Guides & Tutorials

In the previous video, we saw how to analyse a market segment in a given app store category.

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How to Analyze Mobile App Market Data with Leaderboards

[fa icon="calendar'] Aug 10, 2017 / by Rowan Emslie posted in Guides & Tutorials

Market Intelligence is one of Priori’s most straightforward yet powerful products. It combines market level data with highly granular filters that allow users to create, explore, benchmark and monitor mobile market segments across all countries and categories in both Google Play and the App Store.

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The Priori Data App Store Optimization Book

[fa icon="calendar'] Aug 2, 2017 / by Rowan Emslie posted in Guides & Tutorials

If you google "app store optimization strategy" you're going to find a lot of misleading information.

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The Complete Guide To App Store Categories

[fa icon="calendar'] Aug 1, 2017 / by Rowan Emslie posted in Articles

We get a lot of questions about app store categories. And there are a lot of things to cover.

First, let's get the the basics out the way.

When apps are submitted to the stores, they need to be placed in a category. That's where users will find it.

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How To Increase Mobile App Retention Rates Like A Pro

[fa icon="calendar'] Jul 27, 2017 / by Guest posted in Articles

Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.

Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.

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