In the previous video, we saw how to analyse a market segment in a given app store category.
Market Intelligence is one of Priori’s most straightforward yet powerful products. It combines market level data with highly granular filters that allow users to create, explore, benchmark and monitor mobile market segments across all countries and categories in both Google Play and the App Store.
If you google "app store optimization strategy" you're going to find a lot of misleading information.
We get a lot of questions about app store categories. And there are a lot of things to cover.
First, let's get the the basics out the way.
When apps are submitted to the stores, they need to be placed in a category. That's where users will find it.
Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.
Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.