Estimation model update 19/06/2017

[fa icon="calendar'] Jun 19, 2017 / by Michelle Tran posted in Release Notes

Date live in Priori Data: 19/06/2017

Model(s) updated: In-app purchase revenue

Platform(s) affected: Google Play

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Introducing A Brand New Screen: Leaderboards (plus 3 extra updates)

[fa icon="calendar'] Jun 16, 2017 / by Patrik Winkler posted in Product Announcements

It's mid-June and we have an absolute bumper crop of product updates to announce. (And GIFs to show off).

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The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

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The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

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The Apple WWDC announcements that matter for app marketers

[fa icon="calendar'] Jun 6, 2017 / by Rowan Emslie posted in Interviews, Events

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

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