Our New App Store Keyword Optimization Tools

[fa icon="calendar"] Feb 15, 2017 3:55:00 PM / by Patrik Winkler


See the impact of individual keywords and compare them against the competition.

UPDATE: We have made changes to our ASO tools. Please see this post for a detailed break down of our work.

When we expanded our product offering late 2016 and decided to offer an ASO tool, we were clear about our focus to help mobile businesses grow organically. A major pain point for app businesses of any size is the uncertainty around what impact individual keywords have on their app store search performance. Hence, our stated goal was to offer a metric to solve this problem in the daily life of any mobile business.


Read more >> The Priori Data ASO Book


 

Start with reading this article

From the beginning, we included Apple’s Search Popularity for the US in the tool and, in an industry first, we’ve provided estimates for this metric for other countries, so that users have a consistent metric across the platform which they can refer to in their decision making. This however is only an indicator for the general search traffic coming to a keyword.

 

Keyword Explorer, Ranking and Comparison

Select app of your wish and start exploring their keywords. You can see what keywords they use, what the search popularity of a particular keyword is and how difficult it is to be ranked in top 10.

Now that you have a good understanding of the organic attribution of your own apps thanks to keyword installs, you’re probably interested in how you stack up against your competitor(s) for keywords you’re both targeting. We’ve introduced the Keyword Comparison dashboard for this very purpose.

app store optimization keyword search
Keyword Comparison view for HelloFresh. It’s competitor Blue Apron started targeting the keyword ‘hello fresh’ on January 6

Your keyword performance against competitors in one view

Under the “Keyword Comparison” tab, you’ll new find a visual overview of your keyword rankings versus those of your competitors. Once you’ve added your competitors’ apps on the Keyword Comparison screen, select a keyword to start comparing your app’s performance against others for that keyword. This will help you get an understanding of which keywords you’re gaining traction for in terms of your rank position versus where you’re losing ground, helping you to determine which keywords you should keep and which you should consider dropping. This view also makes it easy to identify new keywords to pick by showing you where your competitors are generating keyword installs.

keyword optimization tool
Example view: See how much traffic is coming from branded searches and where your competitors are gaining traction/where is untapped potential

How it works

  • Go to the Keyword Comparison section for your own app
  • Add up to 7 competitors per country to compare historical rank keyword performance in one view
  • You only need to track a keyword once; keyword ranks for your competitors come for free
  • Competitors are displayed on a per country basis => compile a localized competitor list to better understand the competition
  • Keyword comparison is shared across the whole team so that you can be in sync and see changes others have made

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Topics: Product Announcements

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