Simon Singharaj

Simon Singharaj
Director of Marketing

Recent Posts

The Terrible Truth About App Success (and how ASO tools can help)

[fa icon="calendar'] Dec 13, 2016 / by Simon Singharaj posted in Articles

As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results.

But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”

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