Simon Singharaj

Simon Singharaj
Director of Marketing

Recent Posts

The State of Freemium Games [Downloadable Report]

[fa icon="calendar'] May 16, 2017 / by Simon Singharaj posted in Market Reports

We've spent the last few weeks collaborating with our pals at MIDiA Research on their latest report - The State of Freemium Games, Q1 2017.

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App Store Keyword Optimization: Often, High and Early

[fa icon="calendar'] Feb 17, 2017 / by Simon Singharaj posted in Articles

In a previous post, we saw the terrible truth about app success rates and how tough it is to stand out in the app stores. More specifically, we saw how only a few new apps succeed in reaching a comfortable position in the ruthless top charts every week. 

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The Terrible Truth About App Success Rates — And How ASO Can help

[fa icon="calendar'] Dec 13, 2016 / by Simon Singharaj posted in Articles

As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results. (Even better results if you combine ASO with paid UA efforts). But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”
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