For all the attention that secure messenger apps get from the media and celebrities, users aren’t taking to them very quickly.
Last week I wrote about the troubles that pharmaceutical companies had had with the app market.
Healthcare is incredibly complicated (who knew!?). Vast regulatory frameworks, overlapping public and private oversight, conflicts between profit and non-profit incentives - healthcare is not as obvious a candidate for digital disruption as, say, taxis or hotels.
For the past few years, pharmaceutical companies have been producing a lot of apps without a lot of impact. The big players averaged 65 apps each back in 2014 but only four companies generated an active user base over 100,000, which is a lot of effort for scant reward.
So what's going wrong?
Have you heard this one before?
You spend months and months of hard work putting out a game. First you come up with a great idea. You build a working version and start testing it. Your friends tell you what they like about it, what they hate about it. You listen and make changes, improving and iterating every possible feature.You put out a beta and unearth a catastrophic bug. The office becomes your life. You forget what your friends look like.
Snapchat and Instagram have been duking it out for years. One is the chosen platform for teenagers and digital native influencers, the other is the Big Fish of image sharing. One went public in an attempt to be the 'new Facebook', the other was bought for $1 billion by Facebook. When Snapchat generates extra revenue with innovative ad features, Instagram is snapping at their heels.