Rowan Emslie

Rowan Emslie
Content Marketing & Community Manager

Recent Posts

The Apple WWDC announcements that matter for app marketers

[fa icon="calendar'] Jun 6, 2017 / by Rowan Emslie posted in Interviews, Events

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

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User Data Has Become a Crutch for Online Advertisers

[fa icon="calendar'] May 11, 2017 / by Rowan Emslie posted in Articles

Consultancies are making huge gains in the advertising space by trumpeting their data analytic expertise. But there is no reason agencies can’t utilize market data.

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Reports of Facebook's Impending Demise Have Been Greatly Exaggerated

[fa icon="calendar'] May 4, 2017 / by Rowan Emslie posted in Market Reports

With ad load reaching capacity, Facebook has to find new sources for revenue growth. Luckily, they already have one.

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We Interviewed Rovio About Their Killer Live Ops Strategy

[fa icon="calendar'] Apr 21, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

A few weeks back we published an article on why live-ops are such a core part of modern mobile games. In essence, live-ops are a way of keeping your game fresh way past the expected boom and bust cycle familiar to mobile games.

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Three ASO Updates for April

[fa icon="calendar'] Apr 19, 2017 / by Rowan Emslie posted in Product Announcements

App store optimization is the biggest thing in the world of app marketing. It's a topic that generates dozens of conferences and many more articles. Every other tweet I see uses #ASO in some way or another. At this point, half our dev team probably dream about ASO. It's everywhere.

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