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Recent Posts

How To Increase Mobile App Retention Rates Like A Pro

[fa icon="calendar'] Jul 27, 2017 / by Guest posted in Articles

Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.

Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.

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Using Apple Search Ads To Choose High-Volume, High-Value Keywords

[fa icon="calendar'] Jul 19, 2017 / by Guest posted in Articles

When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.

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A Masterclass in App Store Videos

[fa icon="calendar'] Jun 26, 2017 / by Guest posted in Case Studies

In the context of an app store listing (or search results for iOS 11), video is the best thing next to trying your app. It might actually be even better, since you control the experience and can both educate users and show them what’s unique about your product.

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The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

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The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

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