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Recent Posts

The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

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The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

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Lifetime Value: Using LTV to plan marketing campaigns

[fa icon="calendar'] Jun 1, 2017 / by Guest posted in Case Studies

App developers swim in a sea of metrics.

In our data driven world there is no shortage of analytics and attribution packages that allow us to drill down into the detail to an incredibly granular level of detail. But how should developers make sense of these, especially when it comes to the decision to invest in paid marketing?

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How to Feature on the Apple App Store

[fa icon="calendar'] May 24, 2017 / by Guest posted in Articles

Getting your app featured by Apple is one of the best ways to drive traffic and potentially converting into hundreds of thousands of downloads.

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Lifetime Value: What is it and why is it important?

[fa icon="calendar'] May 15, 2017 / by Guest posted in Articles

One consistent challenge with freemium apps that marketing specialists will always mention is quantifying their Lifetime Value (LTV).

Focusing on lifetime value forces a marketing team to fully grasp this most important figure in unit economics and grant a comprehensive understanding of how an app is performing.

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