Rovio released their annual results last week, and the numbers surprised some commentators. I won’t go into details of the report — VB did a good job of that here — but want to dig into what our data shows about their performance, and why that might be the case.
One of the most popular functionalities in the Priori Data platform, used by companies of all sizes and industry verticals, is the Competitive Benchmarking of individual apps.
The Puzzle Games categories are some of the hottest in the stores. Many developers cut their teeth on simple puzzlers, and some become superstars with smash hit puzzle games like Candy Crush Saga, 2048, or the classic Cut The Rope.
There are still some seriously heavy hitting publishers focusing on this genre, but we saw newcomers tearing up the charts as well in 2016. We thought we’d dive in and see how the movers and shakers in the market are performing, and how the genre is fairing overall.
Time is of the essence when you’re working in sales, and that’s doubly true when you’re selling in the dynamic industry that is mobile advertising.
Apps and games can launch, peak, and be yesterday’s news in incredibly short spaces of time, so it’s important to be able to see how key players in the market are moving all the time, not just in terms of the top charts, but also on performance metrics like download and revenue growth, time since launch, and store featuring. Priori helps teams recognize these opportunities and conduct relevant, contextualized outreach which is highly engaging.