Finding New App Store Optimization Keywords

[fa icon="calendar'] Aug 14, 2017 / by Rowan Emslie posted in Guides & Tutorials

In the first tutorial, we saw how to create a keyword list via Keyword Ranking. In this tutorial, we will use the section “Keyword Explorer” where we’ll be able to assess the potential for any keyword and get new suggestions, thus identifying new opportunities.

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Keyword Optimization Means Knowing Your Competitors' Keywords

[fa icon="calendar'] Aug 14, 2017 / by Rowan Emslie posted in Guides & Tutorials

In the previous videos, we saw how to create a keyword list via Keyword Ranking and how to finetune it by exploring new keyword ideas via Keyword Explorer.

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Create Your First List of App Store Optimization Keywords

[fa icon="calendar'] Aug 14, 2017 / by Rowan Emslie posted in Guides & Tutorials

Keyword Intelligence is Priori’s answer to a major challenge app marketers are dealing with: App Store Optimization.

With Keyword Intelligence, you'll be able to increase your rankings for keywords that are relevant for your app, improve your visibility in the app stores and thus grow your organic downloads.

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Master Our Competitive Intelligence Tools

[fa icon="calendar'] Aug 11, 2017 / by Rowan Emslie posted in Guides & Tutorials

In this tutorial, we will learn how to effectively run a competitive analysis of several apps in different markets. We will create watchlists to have a full overview and app comparison in order to see performances over time.

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Preparing Your User Acquisition Strategy with Download and Revenue Data

[fa icon="calendar'] Aug 11, 2017 / by Rowan Emslie posted in Guides & Tutorials

App Intelligence is the best way to have a full picture of more than 4 million apps in more than 60 countries on both Google Play and the App Store. App Intelligence provides you with ranking, download and revenue data so you can run a comprehensive analysis of any app in the world.

It allows App Marketers to optimize their User Acquisition strategy, Executives to keep an eye on their competition and Ad Network to confirm a potential new partnership.

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Going Beyond App Store Categories

[fa icon="calendar'] Aug 10, 2017 / by Rowan Emslie posted in Guides & Tutorials

In the previous video, we saw how to analyse a market segment in a given app store category.

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How to Analyze Mobile App Market Data with Leaderboards

[fa icon="calendar'] Aug 10, 2017 / by Rowan Emslie posted in Guides & Tutorials

Market Intelligence is one of Priori’s most straightforward yet powerful products. It combines market level data with highly granular filters that allow users to create, explore, benchmark and monitor mobile market segments across all countries and categories in both Google Play and the App Store.

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The Priori Data App Store Optimization Book

[fa icon="calendar'] Aug 2, 2017 / by Rowan Emslie posted in Guides & Tutorials

If you google "app store optimization strategy" you're going to find a lot of misleading information.

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The Complete Guide To App Store Categories

[fa icon="calendar'] Aug 1, 2017 / by Rowan Emslie posted in Articles

We get a lot of questions about app store categories. And there are a lot of things to cover.

First, let's get the the basics out the way.

When apps are submitted to the stores, they need to be placed in a category. That's where users will find it.

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How To Increase Mobile App Retention Rates Like A Pro

[fa icon="calendar'] Jul 27, 2017 / by Guest posted in Articles

Thanks to improved research on retention rates and increasing awareness of the impact of retention on growth, app publishers are ramping up their efforts to keep hard-earned app users.

Not long ago user acquisition and growth roles were synonymous in most app companies. Today almost every growth specialist has some element of retention in his/her enumerated responsibilities.

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How To Use App Market Data To Fuel Mobile Growth

[fa icon="calendar'] Jul 25, 2017 / by Patrick Kane posted in Case Studies, Events

If you have a great new app, $100k in mobile user acquisition budget and 12 months to generate $500k of revenue - how do you plan your strategy?

At Target Summit Berlin 2017, I held a workshop on how to plan an app expansion strategy based on mobile app market data. Let's walk through it.

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A Song of Streaming Apps

[fa icon="calendar'] Jul 21, 2017 / by Rowan Emslie posted in Market Reports

Game of Thrones Season 7 premiered on Sunday. You might not think that the mobile app market would be affected by that but let's see what happened to HBO Now's download rates.

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Using Apple Search Ads To Choose High-Volume, High-Value Keywords

[fa icon="calendar'] Jul 19, 2017 / by Guest posted in Articles

When Search Ads launched, commentators feared dramatically negative effects on organic search. Whilst that is true, the real value of Apple Search Ads for ASO is the visibility it gives into relevant keywords and what users – specifically app users – are really searching for in the stores when they want cool apps.

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How Do ASO Tools Actually Work?

[fa icon="calendar'] Jul 13, 2017 / by Patrik Winkler posted in Articles

You've probably read a lot about how important App Store Optimization is for your app marketing efforts.

You might even have read posts about ASO strategy on this blog.

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Has There Been a Change to the App Store Algorithm?

[fa icon="calendar'] Jul 11, 2017 / by Rowan Emslie posted in Market Reports

After investigating some rumours about App Store algorithm changes, we found that there is definitely something going on.

Here's what we know so far.

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Estimation Model Update: 07/07/2017

[fa icon="calendar'] Jul 7, 2017 / by Ryan Field posted in Release Notes

Date live in Priori Data: July 3rd-7th, 2017

Model(s) updated: In-app purchase revenue, downloads

Platform(s) affected: iOS (revenue), Google Play (downloads)

Release notes:

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The Indian Mobile Gaming Company Taking Aim At The World

[fa icon="calendar'] Jul 5, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

Mention 'mobile gaming' to somebody and chances are they won't start talking about India.

They'll mention big western markets like the USA. Some of them might talk about the huge domestic scenes in Japan and China. People in the know will start and probably end the discussion with Finland - home of Rovio, Supercell, Seriously and many more.

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What does a Mobile Growth Team do, exactly?

[fa icon="calendar'] Jul 3, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

Thomas Petit is part of the Growth Team at 8fit, a Berlin based app that acts as your personal trainer. He is one of the most vocal mobile growth specialists out there and has spoken at Applause, various App Promotion Summit events and TargetSummit.

I chatted with him about what working in 'growth' means, digging into device level data and holding your own in the Health & Fitness category.

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Growing Up In Public

[fa icon="calendar'] Jun 28, 2017 / by Rowan Emslie posted in Articles

On July 1st 2016 we launched Priori Data 2.0. After a couple of years of working with a tiny team and establishing our product, this was our true commercial launch.

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A Masterclass in App Store Videos

[fa icon="calendar'] Jun 26, 2017 / by Guest posted in Case Studies

In the context of an app store listing (or search results for iOS 11), video is the best thing next to trying your app. It might actually be even better, since you control the experience and can both educate users and show them what’s unique about your product.

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Estimation model update 19/06/2017

[fa icon="calendar'] Jun 19, 2017 / by Michelle Tran posted in Release Notes

Date live in Priori Data: 19/06/2017

Model(s) updated: In-app purchase revenue

Platform(s) affected: Google Play

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Mobile Competitive Intelligence Analysis Just Got Easier

[fa icon="calendar'] Jun 16, 2017 / by Patrik Winkler posted in Product Announcements

It's mid-June and we have an absolute bumper crop of product updates to announce. (And GIFs to show off).

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The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

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The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

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The Apple WWDC Announcements that Matter for Mobile App Marketing

[fa icon="calendar'] Jun 6, 2017 / by Rowan Emslie posted in Interviews, Events

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

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Lifetime Value: Using LTV to plan marketing campaigns

[fa icon="calendar'] Jun 1, 2017 / by Guest posted in Case Studies

App developers swim in a sea of metrics.

In our data driven world there is no shortage of analytics and attribution packages that allow us to drill down into the detail to an incredibly granular level of detail. But how should developers make sense of these, especially when it comes to the decision to invest in paid marketing?

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How to Get Featured by Apple and Bypass the App Store Rankings

[fa icon="calendar'] May 24, 2017 / by Guest posted in Articles

Getting your app featured by Apple is one of the best ways to drive traffic and potentially converting into hundreds of thousands of downloads.

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The State of Freemium Games: A mobile market research report

[fa icon="calendar'] May 16, 2017 / by Simon Singharaj posted in Market Reports

We've spent the last few weeks collaborating with our pals at MIDiA Research on their latest report - The State of Freemium Games, Q1 2017.

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LTV: What is it and why is it important?

[fa icon="calendar'] May 15, 2017 / by Guest posted in Articles

One consistent challenge with freemium apps that marketing specialists will always mention is quantifying their Lifetime Value (LTV).

Focusing on lifetime value forces a marketing team to fully grasp this most important figure in unit economics and grant a comprehensive understanding of how an app is performing.

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Data On Mobile User Behavior Has Become a Crutch for Online Advertisers

[fa icon="calendar'] May 11, 2017 / by Rowan Emslie posted in Articles

Consultancies are making huge gains in the advertising space by trumpeting their data analytic expertise. But there is no reason agencies can’t utilize market data.

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Reports of Facebook's Impending Demise Have Been Greatly Exaggerated

[fa icon="calendar'] May 4, 2017 / by Rowan Emslie posted in Market Reports

With ad load reaching capacity, Facebook has to find new sources for mobile growth. Luckily, they already have one.

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Increase Mobile Retention Rates with Better Push Notifications

[fa icon="calendar'] May 2, 2017 / by Guest posted in Articles

Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”.

This should resonate with almost all of us in the app economy.

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Four Things We Learned From RovioCon

[fa icon="calendar'] Apr 25, 2017 / by Anders Lykke posted in Events

Last week, I attended RovioCon in Helsinki. It was super inspiring to attend a conference with no ‘paid for’ agenda and only top notch speakers.

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Rovio's User Engagement Strategy Relies on Live Ops

[fa icon="calendar'] Apr 21, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

A few weeks back we published an article on why live-ops are such a core part of modern mobile games. In essence, live-ops are a way of keeping your game fresh way past the expected boom and bust cycle familiar to mobile games.

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Three April Updates for our ASO Tools

[fa icon="calendar'] Apr 19, 2017 / by Rowan Emslie posted in Product Announcements

App store optimization is the biggest thing in the world of app marketing. It's a topic that generates dozens of conferences and many more articles. Every other tweet I see uses #ASO in some way or another. At this point, half our dev team probably dream about ASO. It's everywhere.

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How Does User Acquisition Work for Secure Messenger Apps?

[fa icon="calendar'] Apr 13, 2017 / by Rowan Emslie posted in Market Reports

Short answer: not very well.

For all the attention that secure messenger apps get from the media and celebrities, users aren’t taking to them very quickly.

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Health Apps Fit Into Two App Store Categories - Which one works better?

[fa icon="calendar'] Apr 11, 2017 / by Rowan Emslie posted in Market Reports

Last week I wrote about the troubles that pharmaceutical companies had had with the app market.

Healthcare is incredibly complicated (who knew!?). Vast regulatory frameworks, overlapping public and private oversight, conflicts between profit and non-profit incentives - healthcare is not as obvious a candidate for digital disruption as, say, taxis or hotels.

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Step Up Your Competitive Intelligence Techniques With... Daily Alerts

[fa icon="calendar'] Apr 5, 2017 / by Patrik Winkler posted in Product Announcements

Receive daily updates on the apps that interest you the most.

Priori Data started out with a clear focus on competitive intelligence. While we put a lot of energy into data analysis, one suggestion that came back to us again and again was for alerts about significant events for specific apps. Starting today, we are happy to introduce Daily Alerts to solve that.

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Pharma Apps Fail Because They Have No User Acquisition Strategy

[fa icon="calendar'] Apr 4, 2017 / by Rowan Emslie posted in Market Reports

For the past few years, pharmaceutical companies have been producing a lot of apps without a lot of impact. The big players averaged 65 apps each back in 2014 but only four companies generated an active user base over 100,000, which is a lot of effort for scant reward.

So what's going wrong?

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All The Top Mobile Game Developers By Revenue Are Using Live Ops

[fa icon="calendar'] Mar 31, 2017 / by Rowan Emslie posted in Articles

Have you heard this one before?

You spend months and months of hard work putting out a game. First you come up with a great idea. You build a working version and start testing it. Your friends tell you what they like about it, what they hate about it. You listen and make changes, improving and iterating every possible feature.You put out a beta and unearth a catastrophic bug. The office becomes your life. You forget what your friends look like.

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How Do You Measure Failure In A Mobile Startup?

[fa icon="calendar'] Mar 28, 2017 / by Patrick Kane posted in Quora Answers

Question: What are the top failed startups of 2016?

A lot of people have already given you lists of companies that closed last year.

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Estimation model update, 3/23/2017

[fa icon="calendar'] Mar 23, 2017 / by Michelle Tran posted in Release Notes

Model(s) updated: Downloads
Platform(s) affected: Google Play, iOS
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Snapchat Needs To Forget User Acquisition And Start Talking About Retention

[fa icon="calendar'] Mar 22, 2017 / by Rowan Emslie posted in Articles

Snapchat and Instagram have been duking it out for years.

One is the chosen platform for teenagers and digital native influencers, the other is the Big Fish of image sharing. One went public in an attempt to be the 'new Facebook', the other was bought for $1 billion by Facebook. When Snapchat generates extra revenue with innovative ad features, Instagram is snapping at their heels.

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Rovio in 2016: A lesson in user acquisition strategy

[fa icon="calendar'] Mar 6, 2017 / by Ben Nolan posted in Market Reports

Rovio released their annual results last week, and the numbers surprised some commentators. I won’t go into details of the report — Venture Beat did a good job of that here — but want to dig into what our data shows about their performance, and why that might be the case.

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Measuring Mobile App Performance Isn't Enough - you have to do it right

[fa icon="calendar'] Feb 24, 2017 / by Guest posted in Articles


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Mobile App Market Intelligence for Investors

[fa icon="calendar'] Feb 22, 2017 / by Patrick Kane posted in Case Studies

In this blog post, we’ll walk you through how hedge funds and equity research departments use Priori Data App Intelligence to monitor and evaluate the performance of individual apps.

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Creating a Competitive Intelligence Report for the App Economy

[fa icon="calendar'] Feb 22, 2017 / by Ben Nolan posted in Case Studies

One of the most popular functionalities in the Priori Data platform, used by companies of all sizes and industry verticals, is the Competitive Benchmarking of individual apps.

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App Store Keyword Optimization: Often, High and Early

[fa icon="calendar'] Feb 17, 2017 / by Simon Singharaj posted in Articles

In a previous post, we saw the terrible truth about app success rates and how tough it is to stand out in the app stores. More specifically, we saw how only a few new apps succeed in reaching a comfortable position in the ruthless top charts every week. 

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The Puzzle of Puzzle Games: A German mobile app market report

[fa icon="calendar'] Feb 17, 2017 / by Ben Nolan posted in Market Reports

The Puzzle Games categories are some of the hottest in the stores. Many developers cut their teeth on simple puzzlers, and some become superstars with smash hit puzzle games like Candy Crush Saga, 2048, or the classic Cut The Rope.

There are still some seriously heavy hitting publishers focusing on this genre, but we saw newcomers tearing up the charts as well in 2016. We thought we’d dive in and see how the movers and shakers in the market are performing, and how the genre is fairing overall.

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Our New App Store Keyword Optimization Tools

[fa icon="calendar'] Feb 15, 2017 / by Patrik Winkler posted in Product Announcements


See the impact of individual keywords and compare them against the competition.

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Estimation model update, 1/30/2017

[fa icon="calendar'] Jan 31, 2017 / by Michelle Tran posted in Release Notes

Date live in Priori Data: January 30th, 2017

Model(s) updated: Downloads

Platform(s) affected: iOS, Google Play

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The Terrible Truth About App Success (and how ASO tools can help)

[fa icon="calendar'] Dec 13, 2016 / by Simon Singharaj posted in Articles

As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results.

But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”

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Could Facebook Spell Trouble For Snapchat’s IPO?

[fa icon="calendar'] Dec 13, 2016 / by Guest posted in Market Reports

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform.

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How Mobile Market Intelligence Can Benefit Ad Networks

[fa icon="calendar'] Dec 2, 2016 / by Ben Nolan posted in Case Studies

Time is of the essence when you’re working in sales, and that’s doubly true when you’re selling in the dynamic industry that is mobile advertising.

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Estimation model update, 11/17/2016

[fa icon="calendar'] Nov 17, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 17th, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: iOS, Google Play

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Bolster your competitive intelligence tools with Multiple Watchlists

[fa icon="calendar'] Nov 16, 2016 / by Patrik Winkler posted in Product Announcements

We’re continuing to bring new functionality into Priori Data, and this week we introduced an ability for all of our users to create multiple watchlists.

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Estimation model update, 11/14/2016

[fa icon="calendar'] Nov 14, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 14th, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: iOS, Google Play

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Estimation model update, 11/7/2016

[fa icon="calendar'] Nov 7, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 7th, 2016

Model(s) updated: Downloads

Platform(s) affected: Google Play

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A Seven Step Roadmap To Launching an App (that will comply with the app store algorithm)

[fa icon="calendar'] Nov 4, 2016 / by Patrick Kane posted in Case Studies

When you are thinking about launching an app, everything seems rather messy and impossible to fully comprehend. There are just too many questions and components to think about.

At least, the App Store fees are pretty straight-forward: Apple charges you $99/year and 30% for every earned penny through your app. For Android it is the same 30% cut, but only a $25 one-time setup fee.

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Estimation model update, 11/2/2016

[fa icon="calendar'] Nov 2, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 2nd, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: Google Play

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Estimation model update, 10/30/2016

[fa icon="calendar'] Oct 30, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: October 30th, 2016

Model(s) updated: Downloads

Platform(s) affected: Google Play

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Estimation model update, 10/12/2016

[fa icon="calendar'] Oct 12, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: October 12th, 2016

Model(s) updated: Downloads

Platform(s) affected: Google Play

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Going Beyond App Store Rankings to Analyze App Performance

[fa icon="calendar'] Aug 2, 2016 / by Patrick Kane posted in Articles

An increasingly competitive mobile app market requires an evolution in app intelligence tools

Many app developers begin their competitive and market intelligence journeys by analyzing the performance of their apps in the App Store / Google Play Top Charts, but to succeed in today’s competitive app ecosystem they have to go a step further.

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The Apple App Store Analytics That Investors Ask About

[fa icon="calendar'] Jul 29, 2016 / by Patrick Kane posted in Quora Answers

Question: "What are publicly traded companies that develop apps and benefit from the success of Apple's App Store?"

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Why you need mobile app market intelligence before launch

[fa icon="calendar'] Jul 18, 2016 / by Patrick Kane posted in Quora Answers

Hi, I’m Patrick, founder of Priori Data an app store intelligence provider. I interpret this question more as an app market research question and less as an ASO question.

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This is how you use App Store analytics to pitch to VCs (and succeed)

[fa icon="calendar'] Apr 5, 2016 / by Patrick Kane posted in Case Studies

Venture Capital firms come in many shapes and sizes, some focus on particular geographies, some on specific products and others on a specific stage of the growth phase.

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Why you should focus on app store rankings, not paid installs

[fa icon="calendar'] Mar 16, 2016 / by Patrick Kane posted in Articles

App money really doesn’t grow on trees

Getting app monetization right is not easy. It involves strategies ranging from advertising and subscriptions, to Kanye West’s worst nightmare, in-app purchases, and various types of promotions and special offers. Any such decision can be a turning point for a publisher’s business, especially when they are not sitting on piles of venture capital cash.

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Measuring App Retention Strategies: Twitter will probably be fine

[fa icon="calendar'] Feb 19, 2016 / by Patrick Kane posted in Market Reports

What happens when you take a look at a well-established app in a mature market?

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