Estimation model update 19/06/2017

[fa icon="calendar'] Jun 19, 2017 / by Michelle Tran posted in Release Notes

Date live in Priori Data: 19/06/2017

Model(s) updated: In-app purchase revenue

Platform(s) affected: Google Play

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Introducing A Brand New Screen: Leaderboards (plus 3 extra updates)

[fa icon="calendar'] Jun 16, 2017 / by Patrik Winkler posted in Product Announcements

It's mid-June and we have an absolute bumper crop of product updates to announce. (And GIFs to show off).

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The Dos and Don'ts of Mobile App Marketing

[fa icon="calendar'] Jun 14, 2017 / by Guest posted in Articles

By now you’ve had the chance to read into our thoughts on Lifetime Value (LTV) and why it’s important, as well as how to use LTV to plan your company’s marketing campaigns for your apps.

For the final part in this trio of articles, I wanted to cut to the chase and provide some key takeaways on the Do’s and Don’t’s of mobile app marketing. The goal here is to equip you with some industry standards to guide the way you approach marketing your app.

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The 7 Habits of Highly Effective Mobile Marketers

[fa icon="calendar'] Jun 8, 2017 / by Guest posted in Articles

As a marketer, at some point in your career you’ll realize that there’s a big difference between being efficient and being effective.

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The Apple WWDC announcements that matter for app marketers

[fa icon="calendar'] Jun 6, 2017 / by Rowan Emslie posted in Interviews, Events

Most of the Worldwide Development Conference (WWDC) news in your feeds is probably about new hardware: new iMacs, MacBooks, a bigger iPad and a Amazon Echo competitor called the HomePod.

That’s a lot of shiny new kit people will want to queue up for. 

Naturally, this has dominated tech bloghot takes released in the past day or so. 

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Lifetime Value: Using LTV to plan marketing campaigns

[fa icon="calendar'] Jun 1, 2017 / by Guest posted in Case Studies

App developers swim in a sea of metrics.

In our data driven world there is no shortage of analytics and attribution packages that allow us to drill down into the detail to an incredibly granular level of detail. But how should developers make sense of these, especially when it comes to the decision to invest in paid marketing?

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How to Feature on the Apple App Store

[fa icon="calendar'] May 24, 2017 / by Guest posted in Articles

Getting your app featured by Apple is one of the best ways to drive traffic and potentially converting into hundreds of thousands of downloads.

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The State of Freemium Games [Downloadable Report]

[fa icon="calendar'] May 16, 2017 / by Simon Singharaj posted in Market Reports

We've spent the last few weeks collaborating with our pals at MIDiA Research on their latest report - The State of Freemium Games, Q1 2017.

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Lifetime Value: What is it and why is it important?

[fa icon="calendar'] May 15, 2017 / by Guest posted in Articles

One consistent challenge with freemium apps that marketing specialists will always mention is quantifying their Lifetime Value (LTV).

Focusing on lifetime value forces a marketing team to fully grasp this most important figure in unit economics and grant a comprehensive understanding of how an app is performing.

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User Data Has Become a Crutch for Online Advertisers

[fa icon="calendar'] May 11, 2017 / by Rowan Emslie posted in Articles

Consultancies are making huge gains in the advertising space by trumpeting their data analytic expertise. But there is no reason agencies can’t utilize market data.

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Reports of Facebook's Impending Demise Have Been Greatly Exaggerated

[fa icon="calendar'] May 4, 2017 / by Rowan Emslie posted in Market Reports

With ad load reaching capacity, Facebook has to find new sources for revenue growth. Luckily, they already have one.

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Making Push Notifications Work Harder

[fa icon="calendar'] May 2, 2017 / by Guest posted in Articles

Noah Weiss of Foursquare and Slack fame said it best when he said, “customer acquisition propels an app, but user retention builds a business”.

This should resonate with almost all of us in the app economy.

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Four Things We Learned From RovioCon

[fa icon="calendar'] Apr 25, 2017 / by Anders Lykke posted in Events

Last week, I attended RovioCon in Helsinki. It was super inspiring to attend a conference with no ‘paid for’ agenda and only top notch speakers.

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We Interviewed Rovio About Their Killer Live Ops Strategy

[fa icon="calendar'] Apr 21, 2017 / by Rowan Emslie posted in Interviews, Customer Stories

A few weeks back we published an article on why live-ops are such a core part of modern mobile games. In essence, live-ops are a way of keeping your game fresh way past the expected boom and bust cycle familiar to mobile games.

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Three ASO Updates for April

[fa icon="calendar'] Apr 19, 2017 / by Rowan Emslie posted in Product Announcements

App store optimization is the biggest thing in the world of app marketing. It's a topic that generates dozens of conferences and many more articles. Every other tweet I see uses #ASO in some way or another. At this point, half our dev team probably dream about ASO. It's everywhere.

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Secure Messenger Apps: All sound, no fury

[fa icon="calendar'] Apr 13, 2017 / by Rowan Emslie posted in Market Reports

For all the attention that secure messenger apps get from the media and celebrities, users aren’t taking to them very quickly.

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A Tale of Two Health Apps

[fa icon="calendar'] Apr 11, 2017 / by Rowan Emslie posted in Market Reports

Last week I wrote about the troubles that pharmaceutical companies had had with the app market.

Healthcare is incredibly complicated (who knew!?). Vast regulatory frameworks, overlapping public and private oversight, conflicts between profit and non-profit incentives - healthcare is not as obvious a candidate for digital disruption as, say, taxis or hotels.

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Never miss a move your competitors make: Daily Alerts

[fa icon="calendar'] Apr 5, 2017 / by Patrik Winkler posted in Product Announcements

Receive daily updates on the apps that interest you the most.

Priori Data started out with a clear focus on competitive intelligence. While we put a lot of energy into data analysis, one suggestion that came back to us again and again was for alerts about significant events for specific apps. Starting today, we are happy to introduce Daily Alerts to solve that.

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Pharma Apps are not patient focused. That is why they fail.

[fa icon="calendar'] Apr 4, 2017 / by Rowan Emslie posted in Market Reports

For the past few years, pharmaceutical companies have been producing a lot of apps without a lot of impact. The big players averaged 65 apps each back in 2014 but only four companies generated an active user base over 100,000, which is a lot of effort for scant reward.

So what's going wrong?

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Developers Who Use Live Ops Are Winning The Revenue Race

[fa icon="calendar'] Mar 31, 2017 / by Rowan Emslie posted in Articles

Have you heard this one before?

You spend months and months of hard work putting out a game. First you come up with a great idea. You build a working version and start testing it. Your friends tell you what they like about it, what they hate about it. You listen and make changes, improving and iterating every possible feature.You put out a beta and unearth a catastrophic bug. The office becomes your life. You forget what your friends look like.

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What are the top failed startups of 2016? [Quora question]

[fa icon="calendar'] Mar 28, 2017 / by Patrick Kane posted in Quora Answers

A lot of people have already given you lists of companies that closed last year.

It is difficult to say which of those companies were the most important. What constitutes a ‘top’ startup? Revenue? Downloads? Number of users? The importance of a startup is a tricky thing to measure. If you choose one metric, the results, in terms of a definitive ranking, will change depending on different countries or regions or sectors. Once you start digging into the data you’ll find hundreds of additional questions. Priori Data is a company obsessed with data so we think about this stuff a lot. (Maybe too much...)

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Estimation model update, 3/23/2017

[fa icon="calendar'] Mar 23, 2017 / by Michelle Tran posted in Release Notes

Model(s) updated: Downloads
Platform(s) affected: Google Play, iOS
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Why Snapchat Needs To Flip The Script

[fa icon="calendar'] Mar 22, 2017 / by Rowan Emslie posted in Articles

Snapchat and Instagram have been duking it out for years. One is the chosen platform for teenagers and digital native influencers, the other is the Big Fish of image sharing. One went public in an attempt to be the 'new Facebook', the other was bought for $1 billion by Facebook. When Snapchat generates extra revenue with innovative ad features, Instagram is snapping at their heels.

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Don't Call it a Come Back: A Quick Look at Rovio Entertainment's 2016

[fa icon="calendar'] Mar 6, 2017 / by Ben Nolan posted in Market Reports

Rovio released their annual results last week, and the numbers surprised some commentators. I won’t go into details of the report — VB did a good job of that here — but want to dig into what our data shows about their performance, and why that might be the case.

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The Data-Driven Approach Has Evolved From The Secret Sauce Of Innovators, To A Vital Organ For All Businesses

[fa icon="calendar'] Feb 24, 2017 / by Guest posted in Articles


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Investment Analysis with Priori Data

[fa icon="calendar'] Feb 22, 2017 / by Patrick Kane posted in Case Studies

In this blog post, we’ll walk you through how hedge funds and equity research departments use Priori Data App Intelligence to monitor and evaluate the performance of individual apps.

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Competitive Benchmarking in the App Economy

[fa icon="calendar'] Feb 22, 2017 / by Ben Nolan posted in Case Studies

One of the most popular functionalities in the Priori Data platform, used by companies of all sizes and industry verticals, is the Competitive Benchmarking of individual apps.

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App Store Keyword Optimization: Often, High and Early

[fa icon="calendar'] Feb 17, 2017 / by Simon Singharaj posted in Articles

In a previous post, we saw the terrible truth about app success rates and how tough it is to stand out in the app stores. More specifically, we saw how only a few new apps succeed in reaching a comfortable position in the ruthless top charts every week. 

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The Puzzle of Puzzle Games: German Market Report

[fa icon="calendar'] Feb 17, 2017 / by Ben Nolan posted in Market Reports

The Puzzle Games categories are some of the hottest in the stores. Many developers cut their teeth on simple puzzlers, and some become superstars with smash hit puzzle games like Candy Crush Saga, 2048, or the classic Cut The Rope.

There are still some seriously heavy hitting publishers focusing on this genre, but we saw newcomers tearing up the charts as well in 2016. We thought we’d dive in and see how the movers and shakers in the market are performing, and how the genre is fairing overall.

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Introduction of Keyword Downloads and Keyword Comparison

[fa icon="calendar'] Feb 15, 2017 / by Patrik Winkler posted in Product Announcements


See the impact of individual keywords and compare them against the competition.

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Estimation model update, 1/30/2017

[fa icon="calendar'] Jan 31, 2017 / by Michelle Tran posted in Release Notes

Date live in Priori Data: January 30th, 2017

Model(s) updated: Downloads

Platform(s) affected: iOS, Google Play

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The Terrible Truth About App Success Rates — And How ASO Can help

[fa icon="calendar'] Dec 13, 2016 / by Simon Singharaj posted in Articles

As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results. (Even better results if you combine ASO with paid UA efforts). But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”
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Could Facebook Spell Trouble For Snapchat’s IPO?

[fa icon="calendar'] Dec 13, 2016 / by Guest posted in Market Reports

Written by Karol Severin.

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform.

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Use Case: Data Driven Lead Generation for Ad Networks and Mobile Service Providers

[fa icon="calendar'] Dec 2, 2016 / by Ben Nolan posted in Case Studies

Time is of the essence when you’re working in sales, and that’s doubly true when you’re selling in the dynamic industry that is mobile advertising.

Apps and games can launch, peak, and be yesterday’s news in incredibly short spaces of time, so it’s important to be able to see how key players in the market are moving all the time, not just in terms of the top charts, but also on performance metrics like download and revenue growth, time since launch, and store featuring. Priori helps teams recognize these opportunities and conduct relevant, contextualized outreach which is highly engaging.

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Estimation model update, 11/17/2016

[fa icon="calendar'] Nov 17, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 17th, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: iOS, Google Play

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Introducing: Multiple Watchlists

[fa icon="calendar'] Nov 16, 2016 / by Patrick Kane posted in Product Announcements

We’re continuing to bring new functionality into Priori Data, and this week we introduced an ability for all of our users to create multiple watchlists. 

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Estimation model update, 11/14/2016

[fa icon="calendar'] Nov 14, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 14th, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: iOS, Google Play

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Estimation model update, 11/7/2016

[fa icon="calendar'] Nov 7, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 7th, 2016

Model(s) updated: Downloads

Platform(s) affected: Google Play

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Analytics for App Developers: A Seven Step Roadmap To Successfully Launching an App

[fa icon="calendar'] Nov 4, 2016 / by Patrick Kane posted in Case Studies

When you are thinking about launching an app, everything seems rather messy and impossible to fully comprehend. There are just too many questions and components to think about.

At least, the App Store fees are pretty straight-forward: Apple charges you $99/year and 30% for every earned penny through your app. For Android it is the same 30% cut, but only a $25 one-time setup fee.

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Estimation model update, 11/2/2016

[fa icon="calendar'] Nov 2, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: November 2nd, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: Google Play

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Estimation model update, 10/30/2016

[fa icon="calendar'] Oct 30, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: October 30th, 2016

Model(s) updated: Downloads

Platform(s) affected: Google Play

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Estimation model update, 10/12/2016

[fa icon="calendar'] Oct 12, 2016 / by Michelle Tran posted in Release Notes

Date live in Priori Data: October 12th, 2016

Model(s) updated: Downloads

Platform(s) affected: Google Play

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Going Beyond App Store Rankings to Analyze App Performance

[fa icon="calendar'] Aug 2, 2016 / by Patrick Kane posted in Articles

An increasingly competitive mobile app market requires an evolution in app intelligence tools

Many app developers begin their competitive and market intelligence journeys by analyzing the performance of their apps in the App Store / Google Play Top Charts, but to succeed in today’s competitive app ecosystem they have to go a step further.

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What are publicly traded companies that develop apps and benefit from the success of Apple's App Store?

[fa icon="calendar'] Jul 29, 2016 / by Patrick Kane posted in Quora Answers

Virtually every consumer-facing publicly traded company now develops apps. The importance of these apps to the overall business (and the role these apps play) is very different across companies, however, which makes it difficult to provide a concise answer. For example a mobile gaming company which relies on revenue from the apps has a different goal than a consumer bank which offers apps as an extension of their core service.

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How can I do an estimation of the downloads my application (not done yet) is going to have?

[fa icon="calendar'] Jul 18, 2016 / by Patrick Kane posted in Quora Answers

Hi, I’m Patrick, founder of Priori Data an app store intelligence provider. I interpret this question more as an app market research question and less as an ASO question.

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This is how you use App Store data to pitch to VCs (and succeed)

[fa icon="calendar'] Apr 5, 2016 / by Patrick Kane posted in Case Studies

Venture Capital firms come in many shapes and sizes, some focus on particular geographies, some on specific products and others on a specific stage of the growth phase.

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Boom and Bust - A Data-Driven Lesson on App Store Monetization

[fa icon="calendar'] Mar 16, 2016 / by Patrick Kane posted in Articles

App money really doesn’t grow on trees

Getting app monetization right is not easy. It involves strategies ranging from advertising and subscriptions, to Kanye West’s worst nightmare, in-app purchases, and various types of promotions and special offers. Any such decision can be a turning point for a publisher’s business, especially when they are not sitting on piles of venture capital cash.

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MAU vs ARPU: Twitter is Probaby Going to be Just Fine

[fa icon="calendar'] Feb 19, 2016 / by Patrick Kane posted in Market Reports

What happens when you take a look at a well-established app in a mature market?

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