Snapchat and Instagram have been duking it out for years. One is the chosen platform for teenagers and digital native influencers, the other is the Big Fish of image sharing. One went public in an attempt to be the 'new Facebook', the other was bought for $1 billion by Facebook. When Snapchat generates extra revenue with innovative ad features, Instagram is snapping at their heels.
Model(s) updated: Downloads
Platform(s) affected: Google Play
Rovio released their annual results last week, and the numbers surprised some commentators. I won’t go into details of the report — VB did a good job of that here — but want to dig into what our data shows about their performance, and why that might be the case.
In this blog post, we’ll walk you through how hedge funds and equity research departments use Priori Data App Intelligence to monitor and evaluate the performance of individual apps.
One of the most popular functionalities in the Priori Data platform, used by companies of all sizes and industry verticals, is the Competitive Benchmarking of individual apps.
The Puzzle Games categories are some of the hottest in the stores. Many developers cut their teeth on simple puzzlers, and some become superstars with smash hit puzzle games like Candy Crush Saga, 2048, or the classic Cut The Rope. There are still some seriously heavy hitting publishers focusing on this genre, but we saw newcomers tearing up the charts as well in 2016. We thought we’d dive in and see how the movers and shakers in the market are performing, and how the genre is fairing overall.
Date live in Priori Data: January 30th, 2017
As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results. (Even better results if you combine ASO with paid UA efforts). But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”