Date live in Priori Data: May 08th, 2018
Well, it took a while, but the Priori Data event train is rolling again! Last Thursday night we met up with about 50 people from Berlin's amazing mobile community to talk post-install tactics with an all-star speaker list from some of the city's top mobile companies. It was great to catch up with everyone, and a really nice surprise to see some of the people from our very first Conquer The App Store meetup 3 years ago. We were hosted AppsFlyer in their amazing WeWork office, so a big shout out goes to Ben Jeger and the team for their support!
Date live in Priori Data: April 11th, 2018
Date live in Priori Data: February 16th, 2017
That’s a good question and usage metrics can be quite confusing sometimes. The answer is: No it’s not, but it’s also a common indicator called Stickiness. Used alongside with the Retention Rate (also commonly called Retention), it can be a very powerful KPI to assess your product-market fit. Before defining what Stickiness is and how to use it, let’s agree on the definition of Retention Rate, DAU and MAU: