Priori Data Blog

Why Snapchat Needs To Flip The Script

[fa icon="calendar'] Mar 22, 2017 10:10:10 AM / by Rowan Emslie posted in Insights

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Snapchat and Instagram have been duking it out for years. One is the chosen platform for teenagers and digital native influencers, the other is the Big Fish of image sharing. One went public in an attempt to be the 'new Facebook', the other was bought for $1 billion by Facebook. When Snapchat generates extra revenue with innovative ad features, Instagram is snapping at their heels.

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Estimation model update, 3/21/2017

[fa icon="calendar'] Mar 21, 2017 4:26:22 PM / by Michelle Tran posted in Release Notes

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Model(s) updated: Downloads
Platform(s) affected: Google Play

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Don't Call it a Come Back: A Quick Look at Rovio Entertainment's 2016

[fa icon="calendar'] Mar 6, 2017 4:19:00 PM / by Ben Nolan posted in Insights

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Rovio released their annual results last week, and the numbers surprised some commentators. I won’t go into details of the report — VB did a good job of that here — but want to dig into what our data shows about their performance, and why that might be the case.

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Investment Analysis with Priori Data

[fa icon="calendar'] Feb 22, 2017 4:38:00 PM / by Patrick Kane posted in Insights

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In this blog post, we’ll walk you through how hedge funds and equity research departments use Priori Data App Intelligence to monitor and evaluate the performance of individual apps.

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Competitive Benchmarking in the App Economy

[fa icon="calendar'] Feb 22, 2017 4:32:00 PM / by Ben Nolan posted in Insights

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One of the most popular functionalities in the Priori Data platform, used by companies of all sizes and industry verticals, is the Competitive Benchmarking of individual apps.

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App Store Keyword Optimization: Often, High and Early

[fa icon="calendar'] Feb 17, 2017 4:36:00 PM / by Simon Singharaj posted in Insights, ASO

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The Puzzle of Puzzle Games: German Market Report

[fa icon="calendar'] Feb 17, 2017 3:55:00 PM / by Ben Nolan posted in Insights

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The Puzzle Games categories are some of the hottest in the stores. Many developers cut their teeth on simple puzzlers, and some become superstars with smash hit puzzle games like Candy Crush Saga, 2048, or the classic Cut The Rope. There are still some seriously heavy hitting publishers focusing on this genre, but we saw newcomers tearing up the charts as well in 2016. We thought we’d dive in and see how the movers and shakers in the market are performing, and how the genre is fairing overall.

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Introduction of Keyword Downloads and Keyword Comparison

[fa icon="calendar'] Feb 15, 2017 3:55:00 PM / by Patrik Winkler posted in Announcements, ASO

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Estimation model update, 1/30/2017

[fa icon="calendar'] Jan 31, 2017 1:00:00 PM / by Michelle Tran posted in Release Notes

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Date live in Priori Data: January 30th, 2017

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The Terrible Truth About App Success Rates — And How ASO Can help

[fa icon="calendar'] Dec 13, 2016 2:00:00 PM / by Simon Singharaj posted in Insights, ASO

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As the global app market enters a new phase of growth and innovation there’s no escaping the ‘Terrible Truth” about app marketing. Amid an avalanche of apps search continues to dominate as the de facto way users will discover and download your app. Naturally, ASO (App Store Optimization) is how you can level the playing field, ensuring your app surfaces in relevant searches and search results. (Even better results if you combine ASO with paid UA efforts). But standard ASO approaches alone, as Peggy Anne Salz over at VentureBeat recently pointed out, simply “won’t cut it.”

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